What state should you really be living in? Exactly what percentage of you is hipster? If youve been on Facebook at any time in the last year, youve probably seen one or two or a few dozen quizzes like these shared by your friends. In fact, youve probably taken some of them yourself. Social quizzes like those found on Buzzfeed can be a lot of fun, but in many cases the websites providing the quizzes have ulterior motives you may not be aware of. While youre figuring out which Game of Thrones character you are or what time period you should have been born in, the companies behind the quizzes are benefitting from the time you spend on their websites, the advertising they can throw your way, and possibly even the personal information they can gather from your answers and your social media profile. The real purposes behind social quizzes arent secret if you look for the information, you can find public relations and marketing websites all over the Internet that lay out exactly whats going on. Lets take a look at how the social-quiz sausage is made and why: Click bait In some cases, social quizzes are used simply to bring your attention to a website or product. As Josh Haynam writes in an article on the marketing website Social Media Explorer , a recent social quiz called Which cake are you? was used to get 10,000 new visits for the website Food52.com . It was a subtle but effective method for driving people from social media to the quiz and then to the Food52 main site, Haynam explained. The website Grist.org took this strategy one step further by incorporating links to articles on their website into the results from a quiz called What type of environmentalist are you? That quiz wound up generating 5,000 new visits for Grist, Haynam writes. Using social quizzes as click bait is a relatively tame practice from the end users perspective youre not really giving up anything to take the quiz, youre not subjecting yourself to anything dangerous, and you might even accidentally find a new website you like. However, these quizzes still rely on the somewhat shady strategy of giving you something fun and seemingly harmless without necessarily telling you what you might be giving back in return. Other, less friendly quizzes employ the same strategy. Information fishing Some quizzes, most notably those hosted by viral Internet giant Buzzfeed, quietly gather information about you and your computer behind the scenes while youre taking them. Tech Blogger Dan Barker recently revealed some of the coding inside Buzzfeeds quizzes and what that coding gleans from you without your knowledge, including your gender, age and statistics that show how active you are on different social media websites such as Facebook and Twitter. Even though Buzzfeed is doing this without you really being aware of it, a lot of websites do the same thing and its not all that surprising. Unfortunately, end-user controls for maintaining privacy have a long way to go to catch up with how much personal info nearly every website is able to grab from you these days. But, as Barker notes, Buzzfeed crosses into creepier territory when you consider its ability to combine the personal info it gathers initially with your responses to the quizzes, some of which include very personal questions regarding sexuality, family members and medications taken. Buzzfeed has countered criticism of its quiz practices by arguing it anonymizes and aggregates all the data it gathers from users. But critics have pointed out that the personal information is still gathered and potentially usable at some point, even if it hasnt been used yet. Kate Kaye, a reporter for Advertising Age, told NPR back in March that Buzzfeed is definitely planning to use quiz answers for advertising purposes in the future. They know what they're going to do. They wouldn't have those questions written the way they are if they weren't eventually going to compile that information and use it to inform where their ads should go and who should see their ads, Kaye said. right now, as far as I can tell, they're sort of conditioning people to respond to these certain types of questions (so) when they do start compiling the data that way, it'll just be like, 'oh yeah, this is the way the quizzes are. Outright scams Beyond the shady ways companies might use quizzes to gather your information or push a product, the potential is there for the popular quiz format to be used and abused by people with much more nefarious plans. Marketing specialists have all but perfected the formula for social quizzes to make them as attractive, addictive and viral as possible. Its all done entirely on purpose: The formulaic headlines (What type of _____— are you? How much do you really know about _____?); the non-sequitur questions and quirky answers; the always-positive-about-you final results it's all crafted to maximize clicks and revenue. Quizzes are an ever-more attractive option for advertisers, because theyve learned that humans are inherently more open and honest when theyre voluntarily taking a quiz. "Thats the brilliance of this plan, Rutgers media professor Aram Sinnreich told Marketplace Business in March. "Instead of us reluctantly agreeing to give marketers information about ourselves, we are emphatically proclaiming to marketers who we are and then demanding that our friends do the same. This rampantly viral but quietly invasive nature of quizzes makes them an excellent avenue for unscrupulous people to take advantage of others who dont know what theyre doing. Before you take an online quiz, be sure to check out the website hosting the quiz: Is it a website you recognize? If not, what do you find when you Google the sites name? Be suspicious first and then dont take the quiz if your suspicions cant be put to rest. There are plenty of other quizzes out there, anyway. If you want to take a quiz, but you dont want to let the website hosting the quiz gather information from your social-media profile, visit the website in a fresh browser window by typing in the URL, and then avoid using the quizs share button after. If a quiz includes questions that feel too personal, just close the quiz without answering. And never, ever give out financial information or real-world personal information such as your social security number.
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patchnride? Launches the World's First Permanent Tire Repair System - Yahoo Finance
Please enter a valid phone number. Please enter your Phone Number. Send Thanks! A link has been sent. Done Compare Brokers patchnride Launches the World's First Permanent Tire Repair System The first-ever on-the-go and convenient solution that repairs all flat bicycle tires in less than 60 seconds, eliminating the need to remove the tire and wheel patchnride 5 minutes ago Content preferences Done HOLLYWOOD, Fla., July 24, 2014 /PRNewswire-iReach/ -- patchnride releases its innovative solution to quickly, easily and permanently repair all flat bicycle tires. Featuring patent-pending technology, patchnride works by inserting a patch and adhesive into the tire, repairing it from within. Providing a quick repair for numerous tire types, patchnride is available for tubular, clincher, mountain bike, cruiser, fat and running stroller tires, and will soon be able to repair tubeless tires as well. patchnride also reduces the carbon footprint by helping to eliminate the more than 20 million inner tubes that are tossed into U.S. landfills each year. Click here to see how it works. patchnride transforms the tedious process of changing a flat into a 60-second blip in your ride. The breakthrough technology in patchnride eliminates the need to remove the wheel, and allows cyclists to patch the same tire as many times as needed. Once patched, the tire is ready for any riding conditions or terrain. Perfect for road cyclists, triathletes, long-distance cyclists, mountain bikers and daily cruisers, patchnride offers a simple five-step process for repairing a flat. First, wipe patchnride's leak detector along the tire, causing bubbles to form at the site of the leak. Then, pinch the tire to insert patchnride into the puncture. Pull the slider back to load the patch, hit the start button to release the adhesive and then push the slider forward to insert the patch into the tire. Remove patchnride and press down on the repair to set the adhesive. A thin rubber piece will remain, signaling the repair is complete. Simply add air and be on your way. "The technology behind patchnride eliminates traditional repair methods such as messy sealers, greasy bike chains and wheel removal," says Alexander Deiser, Co-Founder of patchnride. "Virtually effortless to use, patchnride repairs a punctured tire while still on the wheel without any necessary skills, additional tools or preparation. The great thing about patchnride is that its simplicity makes it perfect for a serious cyclist or triathlete as well as cruising types or parents. It's a product that's never existed before, and we're ecstatic to bring it to the market." The uniqueness of patchnride is based on a reusable system of cartridges called patch pods. Patch pods are replaceable and interchangeable cartridges that hold the patch for a tire. After changing a flat, a user simply needs to remove the used patch pod and insert a new one. Thus, the cost to repair is flat is only that of a patch pod refill. Patch pods are for one-time use and available in two variations: the road patch pod for clincher, tubular and triathlon bikes; and the mountain patch pod for mountain bikes, cruisers and running strollers. Each patchnride purchase includes one patch pod. For a limited time, patchnride is hosting an online pre-sale and offering a 50% off package that includes patchnride, two patch pods and two leak detectors. Visit www.patchnride.com to purchase the product and learn more. # # # About patchnride patchnride repairs bicycle flat tires permanently, quickly and in under 60 seconds. All road bicycles, mountain bicycles, cycling bikes, cruiser bikes, triathlon bikes, strollers and kids bicycles can be repaired with patchnride. This is the first bicycle repair tool that allows cyclists to keep the tire on the wheel. patchnride fixes the inner tube of the tire with a patent-pending technique that allows even a beginner to patch their bicycle tire in under a minute and with no knowledge of bicycle parts required. Bike repair has never been this easy. patchnride can be found in our online store and will be coming to a bicycle store near you very soon.
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